Franchising is one of the best ways to build your brand and grow your business quickly. However, just because you qualify to sell franchises doesn’t mean you will find buyers. Becoming a successful franchisor involves making many thoughtful decisions early on to distinguish your business from competitors.
Why should someone buy a franchise from you rather than start their own business from scratch?
How do you create a Unique Selling Proposition (USP)?
If you’re a relatively new franchise and don’t have much brand recognition your business model, processes, and intellectual property will be what attracts buyers. Having strong business software that is tailored to your unique business practices can be an integral part of your franchise strategy.
Benefits of Custom Software For Franchises:
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Any software built for your business is your intellectual property. When someone buys a franchise they get access to your business software. If your business is using commercial software that can easily be bought by anyone then there is nothing differentiating your technology from that of your competitors.
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Your unique business software becomes part of your USP, allowing you to attract more franchise opportunities.
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Custom software makes it easier for your franchisees to replicate your business processes and business model. At the same time it makes it more difficult for franchisees to replicate your business should they decide to venture out on their own.
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Custom software contributes to the overall success of each franchise by ensuring employees are working with the most efficient systems possible.
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You can maintain a birdseye view of all of your franchises. Custom software can provide you with real-time monitoring.
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Custom software collects the data you deem important rather than being limited to the data capture of a software vendor. Pooling this data helps you gain important insights and spot trends in your business.
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Custom software is designed to fit your business needs without excess features or lacking any components.
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Custom franchise software is designed to scale with you. Meaning you don’t have to overhaul your software systems if you find yourself going from 1 to 5 or 5 to 50 franchisees.
With over 76,000 franchise locations operating within Canada alone, it’s important to make your franchising opportunity stand out from the rest. Ensuring your business software is cutting edge is an essential in today’s marketplace.