Startup Resources in British Columbia’s Interior

While much of British Columbia’s technology and startup sector appears to be concentrated along the coastline the Interior of British Columbia is bustling with growth. Amidst the beautiful mountains, deep blue lakes, and manicured vineyards there is a lot going on in the tech community. Kelowna is home to world-class tech companies like StarDyne industries […]

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The Freemium Model as a SaaS Pricing Strategy

There are many different ways to go about pricing and marketing a SaaS application. However, over the course of the past decade one particular business model┬áhas taken the lead: Freemium. The term ‘Freemium’ refers to a combination of ‘free’ and ‘premium’. The Freemium pricing strategy is one by which the basic features of your SaaS […]

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