Optimizing Your SaaS Pricing Strategy

  Focusing on acquisitions and landing page conversions is all good and well, but as a business your ultimate goal is typically to translate those users into paying customers and generate as much profit as possible from them. Sometimes you can drastically increase your profit without any new acquisitions just by carefully evaluating your pricing. […]

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The Freemium Model as a SaaS Pricing Strategy

There are many different ways to go about pricing and marketing a SaaS application. However, over the course of the past decade one particular business model┬áhas taken the lead: Freemium. The term ‘Freemium’ refers to a combination of ‘free’ and ‘premium’. The Freemium pricing strategy is one by which the basic features of your SaaS […]

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How To Launch A SaaS Product

  Ideas are a dime a dozen, execution is key. Acting on your ideas and building a software-as-a-service (SaaS) application already put you ahead of those who are merely contemplating. However, building the product does not guarantee potential customers will discover or use it, neither does a massive advertising budget. In order to save time […]

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