The Freemium Model as a SaaS Pricing Strategy

There are many different ways to go about pricing and marketing a SaaS application. However, over the course of the past decade one particular business model┬áhas taken the lead: Freemium. The term ‘Freemium’ refers to a combination of ‘free’ and ‘premium’. The Freemium pricing strategy is one by which the basic features of your SaaS […]

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How Much Of Your Marketing Strategy Should Be Automated

Marketing automation is a great way to extend your reach and generate more leads. However, one can not simply ‘set and forget’ their marketing campaigns. Automated marketing efforts should be seen as an enhancement rather than a replacement for marketing efforts.

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