marketing automation Archives

Integrating Marketing Automation Platforms With Salesforce

It’s a fact- marketing and sales teams are more effective when they work together. One of the best ways to facilitate the collaboration of sales and marketing teams in by integrating their software. Connecting your CRM tools to marketing platforms is essential for an overall strategy for generating, nurturing, and maintaining leads: Marketing automation platforms typically […]

How Much Of Your Marketing Strategy Should Be Automated

Marketing automation is a great way to extend your reach and generate more leads. However, one can not simply ‘set and forget’ their marketing campaigns. Automated marketing efforts should be seen as an enhancement rather than a replacement for marketing efforts.