Calculating the Total Cost of Software Ownership

Whether you’re using commercial software products or developing custom software to meet your technology needs there are always costs that need to be factored into your overall budget. ¬†The term ‘Total Cost of Ownership’. or TCO, refers to the sum of all direct and indirect costs incurred by the software whether it be through development, […]

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Integrating CRM and Accounting Software

Customer Relationship Management applications are widely used as are accounting programs such as Quickbooks. If you’ve already implemented these solutions and are using them effectively you may wonder if integrating the two of them can further enhance business efficiency. Integrating your CRM and accounting tools will allow you to share your financial data with your […]

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Integrating Marketing Automation Platforms With Salesforce

It’s a fact- marketing and sales teams are more effective when they work together. One of the best ways to¬†facilitate the collaboration of sales and marketing teams in by integrating their software. Connecting your CRM tools to marketing platforms is essential for an overall strategy for generating, nurturing, and maintaining leads: Marketing automation platforms typically […]

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Customizing CRM Software

CRM software is without a doubt of great benefit to your sales team. However, not all CRM solutions are created equal and in many cases you may be better off creating your own.

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