Calculating the Total Cost of Software Ownership

Whether you’re using commercial software products or developing custom software to meet your technology needs there are always costs that need to be factored into your overall budget.  The term ‘Total Cost of Ownership’. or TCO, refers to the sum of all direct and indirect costs incurred by the software whether it be through development, […]

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Startup Resources For Calgary Entrepreneurs

Alberta has it’s own thriving community of entrepreneurs and emerging startups. Over the last decade, particularly in the last 5 years, a lot of resources have surfaced to support this innovative community in Calgary. We took a look to see what Calgary has to offer entrepreneurs and were happy to find some great resources, some […]

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Startup Resources in Edmonton

While there is a lot going on in the tech community along the west coast of Canada, particularly in Vancouver, that isn’t the only place where startup culture is thriving. There is a lot going on in our neighbouring province, Alberta, as well in cities like Edmonton and Calgary. We’ve gotten a lot of inquiries […]

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Maintaining Your Startup Vision While Listening To User Feedback

Change is essential to any successful business. Knowing how and when to pivot is crucial, especially for emerging startups. However, when you are putting forth a minimum viable product (MVP) and getting your first round of feedback from early adopters it can be difficult to maintain your vision and try to accommodate this small group of […]

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The Freemium Model as a SaaS Pricing Strategy

There are many different ways to go about pricing and marketing a SaaS application. However, over the course of the past decade one particular business model has taken the lead: Freemium. The term ‘Freemium’ refers to a combination of ‘free’ and ‘premium’. The Freemium pricing strategy is one by which the basic features of your SaaS […]

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Integrating Marketing Automation Platforms With Salesforce

It’s a fact- marketing and sales teams are more effective when they work together. One of the best ways to facilitate the collaboration of sales and marketing teams in by integrating their software. Connecting your CRM tools to marketing platforms is essential for an overall strategy for generating, nurturing, and maintaining leads: Marketing automation platforms typically […]

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Patents Versus Trade Secrets

At Gravit-e Technologies we deal with a lot of startups with concerns around intellectual property. We often get asked if the company should obtain a patent before proceeding to release a Software-as-a-Service application or other technology. We also see a lot of startups whose ideas don’t necessarily meet the criteria for a patent or who think […]

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Non-Dilutive Funding Options

What is dilutive funding versus non-dilutive funding? Dilutive funding is any capital that requires you to give up equity in your company. Venture Capital and angel investors are common forms of dilutive funding. Conversely, non-dilutive funding is capital that doesn’t take equity in exchange, such as a loan or grant. For an early stage startup that is […]

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Automation For Every Business, Large and Small

Automation benefits businesses both large and small, from mammoth enterprises to fledgling startups. However, automation doesn’t necessarily look the same at every stage and there is a lot of debate as to when you should introduce automation to your business. Automation is not necessarily a one time thing, it is a process in itself. Automation […]

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