The Importance of Custom Software for A Specialized Business

For many specialized/niche businesses generic software can become a hindrance to how they conduct business. This could be due to the fact that generic software does not provide a niche business with the range of functions that they might require. Therefore, a specialized business must adopt a less efficient program in order to function. Simply put, […]

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Small Business Analytics : Insights Without the Ph.D.

Early this morning, the Vancouver Board of Trade and UBC Sauder School of Business hosted a talk by Neil McGuigan titled Gaining a Competitive Advantage Through Business Analytics. The premise of the talk was getting answsers to questions such as: What factors influence your customers buying behavior? How can you predict behavior based on past […]

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Online Video: A Hidden Battleground

It may not be apparent to those who aren’t working behind the scenes, but there’s a battle going on in the world of online video right now.  It’s in many ways reminiscent of the fight between Blu-Ray and HD DVD a couple years ago, with the main difference being that, in this case, users aren’t […]

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Canada vs. the World: Are We Competitive Enough?

The World Economic Forum recently published The Global Competitiveness Report 2010-2011, which ranks 139 countries based on how competitive they are. Along with the overall ranking, the report includes detailed analysis in three areas: the basic environment and infrastructure, efficiency enhancers, and innovation and sophistication factors. So, how did we do? Here’s a breakdown of […]

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10 Easy Ways to Streamline Your Small Business

Automate simple business processes 1. Use email autoresponders. Email auto-responders are an invaluable way to consistently communicate with customers or prospects, and to ensure you’re not wasting staff time with trivial followups. Autoresponders are emails/replies that can be pre-formulated to be sent out whenever an email is received or a desired action is taken on […]

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Importance of Content Management Systems (CMS) in Maintaining a Website

Using a Content Management System (CMS) to your advantage as corporate site maintenance is a must these days. Not only does it make operating a website simpler, but because a website that is constantly updating its content is an important aspect in directing more internet traffic to your site. Here are other reasons why a […]

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Unique Business Uses of E commerce

One of the biggest misconceptions people have surrounding the meaning of “e commerce” is that it is nothing more than an online shopping cart. This couldn’t be further from the truth. In reality, e commerce has many different components and benefits to suit any business. From invoicing capabilities to geo-location and even volume discounts, e […]

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Case Study of a Highly Automated Business: Craigslist

A Brief Look at The Levels of Success, Efficiency, & Productivity that Automation Can Take Your Business To As discussed in our previous posts, an online business and market should be a crucial part of any existing firm, today. Ignoring and abandonment of your internet presence could be a costly mistake. Craigslist serves as a […]

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How your Website to Can Improve Communication with Clients


Findings from Harvard’s Business Review Shows a Changing Trend in Business to Client Interactions: A prevalent heuristic present in business world is that consumers prefer to interact directly with companies (whether this occurs over the phone and/or in person) rather than using automated, self-service systems. Recent findings from the Harvard Business Review has shone some […]

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