Alaska, Automation, and iPads
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What do these three have in common? Well, having previously written about the the benefits the iPad can bring to a business, an article about how Alaska Airlines is moving their flight manuals onto iPads caught my eye. Previous posts have dealt with the many creative ways the iPad can automate business, so I read this article as a chance to explain one important issue, one that many might have with regard to moving towards automated solutions, such as the iPad; just how does one justify the cost?
In the case of Alaska Airlines, it appears to be quite a good investment. The iPad will allow pilots access to pertinent information faster, which when flying around sounds like a good idea. Even if the cost of moving a flight manual from paper to a ~$700 device seems a bit excessive.
However, what about small businesses? Who do not need to worry about time sensitive problems, such as being able to automate a flight manual? Why should such a business invest in expensive automated solutions just to become more paperless like Alaska Air? The basic point behind this line of questioning is quite compelling, why bother change systems currently in place? This logic while compelling, might also prevent some businesses from adopting automated solutions. However, it falls down quite quickly when one realizes that all businesses need to grow.
If the goal of your business is to stay stagnant, then the old paper or other methods are better, they cost no money to implement, unlike automation, and you are already accustomed to them. However, if you are a business that desires growth, automated solutions are exactly the type of thing that will give you that necessary push in order to encourage growth.
For example, in keeping with the iPad and paperless theme, moving an exercise usually done on paper, say, checking a proposal for a client by printing it out, and then revising it by hand, to a tablet will save both time and money. However, unless the rate of checking increases so rapidly, it is unlikely automating this lonely exercise will pay off any investment quickly. The real benefit of automation is, one, the free time to perform other activities, and secondly there is an exponential benefit an automated device, such as the iPad, can bring. As you continue to grow you will find more and more uses for the device, whether it be digitizing more of your paper files, or by giving it to your sales force who can use it when on-site.
Basically, one method for continual growth is to invest in automated methods of operating. The iPad is just one of these investments that can grow your business for the better, and while the cost of buying one might not seem worth it to digitize a few manuals or restaurant menus, automated solutions have a tendency to grow along side your business. So, as in the case with Alaska Air, try use the iPad to digitize certain items, exercises, or even try other automated solutions.









