Maintaining Your Startup Vision While Listening To User Feedback

Change is essential to any successful business. Knowing how and when to pivot is crucial, especially for emerging startups. However, when you are putting forth a minimum viable product (MVP) and getting your first round of feedback from early adopters it can be difficult to maintain your vision and try to accommodate this small group of […]

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The Freemium Model as a SaaS Pricing Strategy

There are many different ways to go about pricing and marketing a SaaS application. However, over the course of the past decade one particular business model has taken the lead: Freemium. The term ‘Freemium’ refers to a combination of ‘free’ and ‘premium’. The Freemium pricing strategy is one by which the basic features of your SaaS […]

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Traction Conference 2016

Traction conference happened yesterday at The Commodore Ballroom and Gravit-e’s head of business development, Klara, attended. It was our first year in attendance but Traction Force’s 4th year hosting the event in Vancouver. The event was very well organized with good catering, a good lay out with vendor booths lining the central seating area, excellent […]

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3 Common Development Roadblocks in Custom Workflow Software

We came across this great blog post by the Nebraska based Volano Solutions that we thought we would share with you. Originally written by their blogger, Courtney McGann.   ‘Our whole schtick is, “We make work flow”. So, it wouldn’t go over too well if our process wasn’t optimized for a smooth client experience. Can you […]

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Integrating CRM and Accounting Software

Customer Relationship Management applications are widely used as are accounting programs such as Quickbooks. If you’ve already implemented these solutions and are using them effectively you may wonder if integrating the two of them can further enhance business efficiency. Integrating your CRM and accounting tools will allow you to share your financial data with your […]

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Integrating Marketing Automation Platforms With Salesforce

It’s a fact- marketing and sales teams are more effective when they work together. One of the best ways to facilitate the collaboration of sales and marketing teams in by integrating their software. Connecting your CRM tools to marketing platforms is essential for an overall strategy for generating, nurturing, and maintaining leads: Marketing automation platforms typically […]

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Patents Versus Trade Secrets

At Gravit-e Technologies we deal with a lot of startups with concerns around intellectual property. We often get asked if the company should obtain a patent before proceeding to release a Software-as-a-Service application or other technology. We also see a lot of startups whose ideas don’t necessarily meet the criteria for a patent or who think […]

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Non-Dilutive Funding Options

What is dilutive funding versus non-dilutive funding? Dilutive funding is any capital that requires you to give up equity in your company. Venture Capital and angel investors are common forms of dilutive funding. Conversely, non-dilutive funding is capital that doesn’t take equity in exchange, such as a loan or grant. For an early stage startup that is […]

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Automation For Every Business, Large and Small

Automation benefits businesses both large and small, from mammoth enterprises to fledgling startups. However, automation doesn’t necessarily look the same at every stage and there is a lot of debate as to when you should introduce automation to your business. Automation is not necessarily a one time thing, it is a process in itself. Automation […]

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Creating Repeatable Processes As Precursors To Automation

‘If you want a successful and scalable business it’s got to be a repeatable process-‘ Frank Bria There may be many processes within your business that could be effectively automated and handed off all or in part to software systems. However, if you haven’t refined the processes themselves and made them redundant then automating them […]

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