Gravit-e Blog

March 20, 2014

Just Some Mobile Website Data

On a whim I decided to compare some mobile traffic data for our website. I've talked about mobile traffic surging past desktop but I've never reported on our own data. Below is a little chart showing my findings:

Mobile Data

There is a positive trend here. See:

Mobile Data Trend

I'll admit that I could use some more data points and I'm not able to determine the quality of the traffic. But I think it still points towards a potential theory. That the percentage of traffic coming from mobile devices goes up as time goes on. How long and by how much is up for grabs, but maybe there is some truth to the predicted dominance of mobile traffic. 

I'll have to see what more data shows before making some huge conclusions. But I think it's safe to predict that mobile websites are going to be important for small businesses in the future. Not only because more people are using tablets and phones, but because our reasons for using the devices changes what we need from the website. I find that often I'm Googling a business site not to find out about it but to see where it is. I'm walking around so it range of stellar products isn't that relevant. I want to know where it is. Having a website is important but we increasingly needing different versions depending on where we are and what device we're using. 

Just thinking about it, an article on Techvibes reported on how only 45% of small businesses have a regular website at all. As more people turn to mobile devices these organizations could find themselves even further behind the technological curve.

But what if you  have a regular website already? It costs money to get a mobile website up and running. If your data looks anything like ours. Then odds are you're not going to be generating huge amounts of interest, just yet anyways. I'm still trying to figure this one out myself. But the one thing I keep on coming back to is if we have something, we can collect data from it. Even if it's a mobile friendly version of the current website. Then the data from it can inform what to do next. Maybe visitors are looking over your products and you could use some more effective call-to-actions. Maybe they use the website for contact information and an integration with Google Maps might go over well. You'll only know until it's up and running. 

September 06, 2013

Building Your Own SaaS: The Things You Need To Know

There are two ways to develop a SaaS, do it yourself or get someone to do it for you. If you're going to build everything from scratch yourself and have the necessary skills, you might want to stop reading and actually start developing your SaaS now. However, not everyone has the necessary programming skills so an option is to hire someone else to do it for you. 

The Things You Need To Know: Hiring A Developer

When it comes around to finding a team to build your SaaS, options are limited to hiring an in-house development team or an outside developer. An in-house team, at least initially, seems to make the most sense. You can control everything and monitor development from start to finish. However, this comes with a larger price tag. There is the cost of renting an office, equipment, servers, and salaries, so unless you have a big budget an in-house team might cost too much to deliver the SaaS you need.  

Why Not An Outside Developer?

  • Easier To Get Started: Typically a developer will simply outline the requirements for the project and give you an estimate. It could be a one time sum or a more flexible approach, but as long as your idea is clear any good developer will be able to give you a budget and a clear development schedule. 
  • Develop Your Idea: A developer will also help you to build upon your project,they will have insight into the requirements behind building the SaaS. 
  • Lower Cost: A developer typically has a range of clients they deal with, so all those costs associated with an in-house team are spread over multiple projects.
  • Businesses Compete For You: If your SaaS idea is good and the project worth while to developers, then your in a position to pick and choose the one who offers you the best deal. 
  • Frees Up Time: An outside developer, once the project has started, will get to work and report back to you regularly. Instead of being in the trenches with your in-house team you are free to operate your business. 
  • No Experience Required: There's no need to understand the technicalities behind building a SaaS, you'll just be presented with different versions of the finished product until everything is fully completed. 

An in-house team or an outside developer really comes down to a personal preference. If you truly think that you need to hire a full team to build your SaaS, then do that, it's your idea at the end of the day. What the developer brings is that it's a great alternative way to get your SaaS without the budget for an in-house team. You might loose a bit of control in terms of internal development, but if you find the right developer and communicate your idea effectively nothing will really be lost. Developers rarely, and never if they are good, just disappear into a darkened room where all you can hear is the sound of keys clacking. They will talk to you and update you on the progress of your project whenever you need it. 

For more information on what it takes to build a SaaS visit our SaaS Development page. Also if you have any questions or even a project you'd like to get started contact us.

August 15, 2013

Daedalus Cyber-Attack Alert System Something From The Future Arriving Today


It looks like something from a science fiction movie. On some sort of display the hero can touch and manipluate it to discover who's responsible for the crime at hand. Built by the National Institue of Information and Communication Technology (NICT), it shows its users any attack on any network, the center representing the internet and the networks being monitored revolving around it. According to the video, users will be able to see, in real time, how a virus is spread by monitoring which IP's are sending it. The system is being transfered to an internet security service which will include it in a service that alerts organization of attacks. 

This week saw CNN and The Washington Post's webistes hacked by pro-Assad hackers. The result was that some of the sites links were redirecting readers to a Syrian website. The BBC article claims that this technique is the same used to spread malware, but that there was no real damage to either organization.

However, back in 2011 Sony's PSN network was hacked causing a shutdown of the service. Sony estimated that aproximatley $171 million was lost. While probably a small number to an organization like Sony, shows that hacking can actually result in lost revenue. Which is why softwares like Daedalus could become very important in the near future and not just for the more high profiled news making cases but maybe even for small buisnesses. For example, a small buisness in Chicago reportely lost $300,000 due to a case of hacking.

Daedalus is not only important because of what it does, but since it makes malware, viruses, etc... harder to spread throughout an organization. A regular anti virus will stop a piece of harmful software from working, but it could have still spread before being detected. All you need is one employee to not have installed it, or disabled it becuase it slows down his/her computer too much, and your organization can be crippled.

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