Decision Fatigue and Automation

Decisions require mental work and our capacity to do this mental work is not unlimited. When we are drained or stressed our willpower to make good decisions becomes depleted, resulting in decision fatigue. This is why we commonly act more impulsively and indulge more during times of stress on things like sweets. An article titled […]

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Startup Resources in British Columbia’s Interior

While much of British Columbia’s technology and startup sector appears to be concentrated along the coastline the Interior of British Columbia is bustling with growth. Amidst the beautiful mountains, deep blue lakes, and manicured vineyards there is a lot going on in the tech community. Kelowna is home to world-class tech companies like StarDyne industries […]

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Startup Resources For Calgary Entrepreneurs

Alberta has it’s own thriving community of entrepreneurs and emerging startups. Over the last decade, particularly in the last 5 years, a lot of resources have surfaced to support this innovative community in Calgary. We took a look to see what Calgary has to offer entrepreneurs and were happy to find some great resources, some […]

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Gravit-e Summer 2016 Staff Retreat

Every summer the team at Gravit-e likes to get out of the office for a day together. This year Gravit-e’s president, Nick Oostveen, took the staff out to Steveston to charter a zodiac and go whale watching. We were fortunate to have a hot, sunny, beautiful day with fairly calm waters. The boat zipped us […]

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Startup Resources in Edmonton

While there is a lot going on in the tech community along the west coast of Canada, particularly in Vancouver, that isn’t the only place where startup culture is thriving. There is a lot going on in our neighbouring province, Alberta, as well in cities like Edmonton and Calgary. We’ve gotten a lot of inquiries […]

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Minimizing Digital Distraction At Work

Technology has radically reshaped the modern workplace over the past few decades and will continue to do so. Our offices are now becoming portable and virtual in many cases. Technological advancements have allowed for greater efficiency, increased productivity, more collaboration, improved budgeting, and a heightened level of security. However, it has also resulted in increased distraction […]

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Optimizing Your SaaS Pricing Strategy

  Focusing on acquisitions and landing page conversions is all good and well, but as a business your ultimate goal is typically to translate those users into paying customers and generate as much profit as possible from them. Sometimes you can drastically increase your profit without any new acquisitions just by carefully evaluating your pricing. […]

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Maintaining Your Startup Vision While Listening To User Feedback

Change is essential to any successful business. Knowing how and when to pivot is crucial, especially for emerging startups. However, when you are putting forth a minimum viable product (MVP) and getting your first round of feedback from early adopters it can be difficult to maintain your vision and try to accommodate this small group of […]

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The Freemium Model as a SaaS Pricing Strategy

There are many different ways to go about pricing and marketing a SaaS application. However, over the course of the past decade one particular business model has taken the lead: Freemium. The term ‘Freemium’ refers to a combination of ‘free’ and ‘premium’. The Freemium pricing strategy is one by which the basic features of your SaaS […]

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Traction Conference 2016

Traction conference happened yesterday at The Commodore Ballroom and Gravit-e’s head of business development, Klara, attended. It was our first year in attendance but Traction Force’s 4th year hosting the event in Vancouver. The event was very well organized with good catering, a good lay out with vendor booths lining the central seating area, excellent […]

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